Amylouise Smith

Branding & Illustration for Community, Education & Environmental Causes

Turning values into visuals for nonprofits, outdoor brands, and changemakers.

Design Portfolio - Making Change Look Good

Granite Creek Marina – Brand Identity & Environmental Storytelling

Honoring a 90-year-old lakeside legacy—elevating tribal collaboration, ecological stewardship, and hand-drawn heritage through design.

TrueWealth Financial – Brand Identity & Positioning

Rebranding a financial firm as a sophisticated educator for affluent clients.

Tribal Casino Motion Graphics –Supporting Local Communities

A selection of motion graphics created as a Motion Graphics Specialist for

Coeur d'Alene Casino Resort Hotel, a tribal enterprise funding education, healthcare, and cultural preservation for the Coeur d'Alene Tribe. Designed for high-visibility placements (stadium ribbon boards, social media) to drive engagement that directly benefits local tribal initiatives.

Tamara Schweigert Robb – Artist Branding & Visual Identity

Crafting a gallery-ready brand as dynamic and playful as her bronze wildlife. From faded printouts to museum admissions: A sculptor’s brand, forged to match her craft.

West Bonner County – Community Advocacy Campaign

Bold, hopeful visuals to mobilize a community to defend public education.

Proof is in the partnership—here's what clients say about working together.

Every project is a two-way street—here's how clients describe the journey.

"Amylouise has been working on creating graphic designs for Gizmo, including the undertaking of doing large banners for our outside roll-up doors.

She was great to work with and was throughout the process. She has also been using her organizational skills to make Gizmo a better experience and has gone out of her way to make sure that Gizmo's needs are being met with an upbeat attitude.

She is a blessing in these times."

Gizmo-CdA, Inc.
– Barbara Mueller

"Amylouise's artistic ability in photography and graphic design helped our team cooperatively produce an excellent rebranding campaign—including our new logo, business system, and marketing materials that elevated our professional image.

She proactively identified sales opportunities and spearheaded our ArtWalk involvement, managing artist collaborations and virtual/in-person presentations to expand our community presence.

I give her my highest recommendation."

TrueWealth Financial
– Steve, Owner

"At Prochaska Creative LLC, Amylouise showcased her graphic and web design expertise, excelling in layout, hierarchy, design, and visual problem-solving.

Her creativity and attention to detail consistently resulted in client-focused solutions that exceeded expectations. Her remarkable photography skills also added depth and impact to her projects, elevating their overall quality.

Amylouise's degrees reflect her strong foundation in artistic and technical disciplines. Beyond her technical skills, her exceptional organizational abilities and knack for efficiently managing tasks often surpassed expectations, demonstrating her natural leadership qualities."

Continued...

Prochaska Creative LLC
– Alyssa Prochaska

Continued...

"What truly sets Amylouise apart is her ability to foster a sense of connection and collaboration. She has an innate talent for building community and creating an environment where colleagues and clients feel supported, valued, and inspired. Her customers thoroughly enjoyed her quick wit and positivity, as well as her ability to patiently and efficiently sort out their issues.

Amylouise's professionalism, creativity, and client-focused approach make her an invaluable asset to any team."

Prochaska Creative LLC
– Alyssa Prochaska

Ready to create something meaningful together? Let’s talk.

About

Crafting visuals for the warmhearted creating community and the joyful souls happiest outside.

Hello! I’m a designer and artist who uses creativity to turn convictions into impact. I craft visuals that don’t just speak—they inspire action.

As a designer-artist hybrid, I insist good design must do good. Based in the scenic Inland Northwest, I draw creative energy from wild mountain trails—and channel it into work that protects them. I find inspiration hiking through forests and soaking in wild landscapes—reminders of what’s worth protecting.

I've been making art since I could hold a pencil, a camera, or a paintbrush. My lifelong creative practice led me to earn a BFA from the San Francisco Art Institute and an AAS in Graphic & Web Design. With my artistic intuition plus formal training, I bridge:

Artistic depth → Emotional resonance
Strategic design → Clear communication
Activist mindset → Measurable impact

My collaborative journey spans:

Designing for passionate artists
Helping ethical brands communicate their values authentically
Partnering with nonprofits needing visuals that turn passive viewers into active advocates
Supporting Unschool and Homeschool families, advocating for children.

I focus my practice on environmental and social impact—creating branding, web design, and campaigns that don’t just look good, but do good. Let’s build something meaningful.

When not designing, I'm outside: Trekking over mountain roads on photo drives, exploring a new hiking trail, or rewilding my backyard.

Let’s turn your mission into memorable design.

Her creativity and attention to detail consistently resulted in client-focused solutions that exceeded expectations.

— Alyssa

Work With Me

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Let's discuss how design can amplify your cause and connect your community.

Contact Details

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Project Details

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Website or Social

What type of project are you interested in collaborating?

Logo + Brand Identity & Brand Strategy

Event & Merchandise Brand Design

Motion Graphics or Animation

Other Custom Design

Illustration

Tell me about your project. What product or service is your business going to brand? Your brand and business goals. Anything you think we should know.

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I treat each project with intention and care. Whether you're seeking to start a new visual brand from scratch, completely rebrand your company, have a campaign idea and need visuals, would love some illustrations to add to your current designs or need some motion graphic to garner attention - I look forward to hearing from you.

Also available for freelance & collaborations—especially with studios and nonprofits focused on sustainability, equity, or advocacy.

🌱 I respond via email within 3 business days. 📅 Please note that I am typically booked 1-3 months in advance.

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Serving clients nationwide

from the Inland Northwest